Salvador Dali, the Catalonian surrealistic artist, has become world famous for his surrealistic paintings. Every child knows the famous melting clock that has probably been printed on everything from T-shirts to ashtrays.
Dali was one of the first artists in the 20th century to understand the importance and power of popular culture, with that understanding, he successfully entered and mastered every medium he could get his hands on, as the museum put it: “trying to Dalinize the world.
In this fresh and original exhibition, the focus is not on the Dali the painter we all know, rather it shows his diverse fascination with the entire palette of modern mediums: film, fashion advertising and design.

Some of the exhibition highlights are:
• “Mae West Lips Sofa”,
• Dali-designed Vogue covers,
• ‘Destino’ – a short animated film created by Dali for Walt Disney (a project revived only 2 years ago – 60 years after Dali made it!!)
• Cooperation with The Marx Bros.
• Several T.V commercials Dali produced

….and much much more.

The exhibition is beautifully organized in an enormous open space that makes the experience so much more special.
I would recommend it for everybody, and especially for Dali lovers who want to get a better picture of the wide range of his works, and deeper insight into his world.

The exhibition has done quite some traveling before it got to Rotterdam. Its been seen in Barcelona, Madrid, Florida and will end touring after Rotterdam.

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