Bloodgroup was formed in 2006 by Hallur, Lilja, Raggi and Janus during some chilly winter days on the east coast of Iceland. After a few months of writing noticeable and catchy electronic dance pop, the group played at Iceland Airwaves festival. They received praise for a great live show, along with their terrific melodies and beats that seemed to get even the harshest metal heads to dance. The group is now considered to be one of the best live acts in the current Icelandic music scene.

"This Icelandic quartet deal in glitchy new-rave pop, the kind that should, in theory, ensure they're snapped up to some cash-happy major looking for the next Klaxons by the time you read this. Their sweaty set in NASA reminds us of Hadouken! fronted by a younger, geekier Madonna. All their songs are about sex and riddled with filthy electro beats. They prove to be DiS's guilty pleasure."

Drowned in Sound.